ESB – For Future UsPublicis Dublin
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Client ESB
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Year 2025
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ESB transformed how the country powered itself once. Now they’re doing it again. Not just for us. For future us.
Together with Pirahna Bar, we created a world that blended 3D animation and oil painting into a unified visual style.
Digital Activation To launch the platform at Science Blast, we developed in-house interactive wind turbine game.
The game featured bespoke pose detection software which tracks players arm movements to turn them into on-screen wind turbines. Players compete against each other to produce the most energy in 30 seconds.
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